Case Studies
Turning Market Entry into Market Leadership
At Macus Consulting, we’ve guided numerous businesses across diverse sectors to achieve remarkable success in new markets. Our success metrics go beyond simple market penetration. We measure achievement through market share capture, brand recognition and long-term client success. These case studies reveal how we’ve helped businesses across retail, technology, healthcare and consumer goods sectors to not just enter markets, but to emerge as industry leaders.
Driving Retail Success in a Competitive Market
Client
Global Retailer
Industry
Retail
Market Challenge
Entering a saturated European market with entrenched competitors and discerning consumers.
Objective
- Establish a strong market presence within the first year.
- Generate £15M in revenue while building long-term customer loyalty.
Our Approach
Market Analysis:
Conducted a granular analysis of local consumer behaviour, economic conditions, and competitor pricing models.
Go-to-Market Strategy:
- Designed a pricing strategy that emphasised value without compromising brand prestige.
- Identified optimal retail locations based on traffic patterns and demographic data.
Regulatory Compliance:
Simplified navigation of complex import regulations, allowing for a seamless supply chain.
Localised Branding:
Adjusted marketing campaigns to align with cultural values and trends, focusing on sustainability and community impact.
Results:
- Exceeded first-year revenue targets, achieving $18.75M in sales (+25%).
- Gained 120,000 new customers within six months, with a retention rate of 87% after one year.
- Established ten flagship stores in high-impact locations.
Tech Startup Scaling Beyond Borders
Client
Early-Stage Tech Startup
Industry
SaaS
Market Challenge
Expanding from a domestic base into an international market while maintaining operational efficiency.
Objective
- Launch operations in the new market within six months.
- Secure 50 enterprise clients within the first year.
Our Approach
Market Validation:
Identified industries most aligned with the startup’s software solution. Conducted interviews with prospective clients to validate product-market fit.
Strategic Partnerships:
- Leveraged our network to secure introductions to local tech ecosystems, enabling co-marketing opportunities.
Sales Enablement:
Created localised sales playbooks and trained the client’s sales team to adapt pitches for cultural nuances and expectations.
Legal Compliance:
Guided GDPR compliance, ensuring data privacy standards were met.
Results:
- Successfully launched in the new market within five months, one month ahead of schedule.
- Secured 68 enterprise clients in the first year, surpassing the goal by 36%.
- Reduced compliance risk by implementing an airtight GDPR framework, avoiding potential fines.
Accelerating Growth for a Medical Device Manufacturer
Client
Mid-Sized Medical Device Company
Industry
Healthcare
Market Challenge
Overcoming regulatory barriers to entry in a highly regulated industry.
Objective
- Achieve regulatory approval within 12 months.
- Launch product across multiple channels while minimising compliance risks.
Our Approach
Regulatory Strategy:
Partnered with local health authorities to streamline approval processes, submitting documentation tailored to their guidelines.
Channel Strategy:
- Identified high-potential distributors and negotiated contracts to maximise product visibility.
Localisation:
Product packaging, labelling, and manuals were adapted to align with regional languages and cultural sensitivities.
Stakeholder Engagement:
Organised product demonstrations and workshops with key healthcare providers to build credibility and awareness.
Results:
- Achieved regulatory approval in nine months, three months ahead of schedule.
- Secured partnerships with 15 leading distributors, covering 80% of the target market.
- Generated €22M in revenue in the first year, with a 45% growth projection for year two.
Consumer Goods Company Capturing Local Hearts
Client
Multinational Consumer Goods Brand
Industry
FMCG
Market Challenge
Launching a premium product line in a price-sensitive market.
Objective
- Capture a 5% market share within the first year.
- Build brand awareness through localised campaigns.
Our Approach
Brand Positioning:
Positioned the product as an affordable luxury, emphasising quality and value through storytelling campaigns.
Target Audience Segmentation:
- Used advanced analytics to identify high-value customer segments and tailored messaging to resonate with each group.
Integrated Marketing Campaigns:
Launched a mix of digital, TV, and in-store campaigns, leveraging influencers to amplify reach.
Retail Expansion:
Partnered with local retailers to ensure prime shelf placement and created experiential pop-up stores.
Results:
- Captured 6.3% market share within 10 months, exceeding the target by 26%.
- Achieved a 32% increase in brand recognition across target demographics.
- Built partnerships with 50+ retailers, establishing a robust distribution network.
Your Success Story Awaits
Every case study above reflects our commitment to delivering actionable strategies and measurable results. Whether you aim to overcome regulatory hurdles, break into competitive markets, or build a lasting brand presence, our expertise ensures success.
Contact us today to learn how we can help you write your success story.
